Free SEO Audit Grader: Score Your Page and See What to Fix

From Google PageSpeed Insights:

• Performance score. Google's 0 to 100 lab score for how fast the page loads and becomes usable.
• Largest Contentful Paint (LCP). How long the main content, usually the hero image or headline, takes to appear. Google's target is 2.5 seconds or less.
• Interaction to Next Paint (INP). How quickly the page responds when someone taps or clicks. Target: 200 milliseconds or less.
• Cumulative Layout Shift (CLS). How much the page jumps around while loading. Target: 0.1 or less.
• SEO score. Google Lighthouse's basic SEO checklist.
• Accessibility score. How usable the page is for people with disabilities, including screen reader users. Accessible pages are also easier for search engines to read.

From our on-page checks:

• Title tag length
• Meta description
• Number of H1 headings
• Canonical tag
• Robots meta tag (whether the page tells Google not to index it)
• Image alt text
• Word count

Not every red mark is equal. Here is how we think about priority after 25 years of fixing sites.

Indexing problems come first. If the robots meta tag says "noindex," Google will not show the page at all. Nothing else on the list matters until that is fixed. A wrong canonical tag can do similar damage by telling Google a different page is the "real" one.

Titles and H1s come next. The title tag is the blue headline in search results. It is one of the clearest signals of what the page is about, and it decides whether people click.

Speed and Core Web Vitals matter, but in context. Google uses page experience as one of many signals. A slow page will not sink great content, but between two similar pages, the faster one has the edge. Slow pages also lose visitors. People leave before they ever see your offer.

Content depth and alt text round it out. Pages with very little text often struggle to rank for anything. Alt text helps images show up in image search and makes your site usable for people who rely on screen readers.

1. Fix every "Fail" in the On-page section first. These are usually quick and in your control: rewrite a title, add a meta description, remove an extra H1, add alt text. On Wix, Shopify, and WordPress, most of these are edited in the page's SEO settings.
2. Check robots and canonical on your most important pages. If either fails, fix it before anything else, or ask your developer to.
3. Look at which Core Web Vital fails. LCP is usually large images or slow hosting. INP is usually heavy scripts, such as chat widgets and trackers. CLS is usually images or ads without set sizes. Share the specific metric with your developer.
4. Re-test on mobile. Google mainly uses the mobile version of your site for ranking.
5. Grade your top five pages, not just the homepage. Service and product pages usually bring in the money.

A single grade cannot tell you about your backlinks, your keyword rankings, or how you compare with competitors. That is what our free audit adds.