Why do so many SEO relationships go wrong?
Usually it's not the strategy. It's the silence. The kickoff call is great, then weeks go by. The reports arrive full of charts, but nobody can say what was actually changed on your site. You start to wonder what you're paying for.
We built our process so you never have to wonder.
What does the monthly report include?
Your report fits on a few pages and answers three questions: what did you do, what changed, and what's next? You can read it in about 5 minutes.
Work completed
The exact pages, fixes, content and links from that month.
Leads or sales
Calls, form fills or revenue from organic search, tracked in GA4.
Rankings
Movement on your tracked keywords.
AI visibility
For Traction plans and up, whether AI tools named or cited you for your tracked prompts.
Traffic
Organic visits from Google and Bing, plus visits from AI tools like ChatGPT and Perplexity.
Next month's plan
What we'll work on and why.
50,000+
first-page rankings earned for clients
Does this process actually work?
It's how we earned 50,000+ first-page rankings for clients. It's how a national pest control company grew clicks by 300% in 7 months, and how we worked with Maritza's Beauty Salon in Raleigh for seven years. Joe K., a B2B sales client, calls out our professionalism and how quickly results showed up. See results · Read reviews
25 years of SEO · 50,000+ first-page rankings · 5-star Google reviews
What happens after I reach out?
You get a free audit, which typically takes a few days, a strategy call in week 1 or 2, foundation work in months 1 to 3, and a clear report every month after that. Brian Vastola, our founder, is involved at every step.
1. Step 1: Free audit (a few days)
You send your website. Brian reviews your technical health, rankings, Google Business Profile, competitors and AI visibility. You get a plain-English report with your top 3 priorities. Need a deeper look? A paid, full SEO audit is also available for larger or more complex sites.
5. Step 5: Monthly reporting and growth (ongoing)
Every month we report what we did, what moved and what's next. We put more effort into what's working and change course on what isn't.
2. Step 2: Strategy call and plan (week 1 to 2)
We talk through your goals: more calls, more sales, more locations, showing up in AI answers. Then we build your plan. It covers which keywords and AI prompts to target, which pages to create or fix, and which plan fits your goals. There are no long-term contracts. You choose month-to-month or a 6-month agreement, with a 30-day cancellation period.
3. Step 3: Onboarding and access (week 1 to 2)
We get access to your site, Google Analytics 4 (GA4), Google Search Console, Bing Webmaster Tools and Google Business Profile. If they're not set up, we set them up. This is included in every plan.
4. Step 4: Build and optimize (month 1 to 3)
The foundation goes in: technical fixes, on-page updates, internal links, Google Business Profile work and AI crawler access. New content and link building start on the schedule in your plan.
Value tip
Value tip (even if you never hire us): if your current SEO report doesn't list specific pages that were changed, ask for that list. It's the fastest way to see whether work is actually being done.
How often will we talk?
As often as you need, without wasted meetings. Here's the usual rhythm:
- Monthly: written report, plus a review call if you'd like one.
- Ongoing: email or phone for questions. You reach the people doing the work, not a ticket system.
- As needed: Brian joins calls with your web developer, designer or other vendors to explain exactly what needs to change.
What tools do you use?
We use Google's own tools as the source of truth: Google Analytics 4, Google Search Console and Google Business Profile. We add Bing Webmaster Tools, which now shows how often Microsoft Copilot cites your pages. On top of that, we use professional rank tracking, site crawlers, backlink analysis and LLM mention tracking. You get access to your own data, always.
What do you need from me?
Less than you'd think. Most clients spend about an hour in the first two weeks, then a little time each month.
- Access: website, GA4, Search Console and Google Business Profile.
- Knowledge: a 30 to 60 minute call about your customers, best services or products, and what sets you apart. You know your business. We turn that into pages.
- Quick approvals: a fast yes or no on new content and major site changes.
- Reviews: a steady habit of asking happy customers for Google reviews. This helps local and AI visibility a lot.
- A heads-up: tell us about new services, locations, products or site changes so we can plan around them.
Related services and resources
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Step one is free and reviewed by Brian
What clients say in their own words
Five published plans starting at $950/month
Senior experts who do the work themselves
Verified results from real clients