Why did we build these tools?
Most business owners are asked to spend money on SEO before anyone shows them what is actually wrong. We think you should be able to check the basics yourself first. These tools give you a fast, plain-English read on your site and your numbers. Use them, fix what you can, and call us when you want help with the rest.
Each tool explains what it checked, why it matters, and how to fix it. None of them are sales traps. You do not need to enter an email to see your results.
Which free SEO tool should I use?
AI Visibility Checker
Can ChatGPT, Perplexity, and Google's AI features find and understand your site? Enter a URL and get a 0 to 100 GEO readiness score. It checks whether AI crawlers are allowed in, whether your structured data describes your business clearly, and whether your pages answer questions the way AI tools like to quote them. Best for: anyone wondering why AI assistants never mention their business.
SEO Cost Calculator
Answer six quick questions about your business, market, and goals. We will recommend the plan that fits, with a starting price and the reasons behind it. Best for: getting a realistic budget before you talk to anyone.
SEO Audit Grader
A quick grade for any page, built on Google's own PageSpeed Insights data plus on-page checks. See your speed, Core Web Vitals, title, meta description, headings, image alt text, and more, each with a clear fix. Best for: a fast health check before a redesign, or after traffic drops.
SEO ROI Calculator
Turn traffic goals into dollars. Enter your visitors, conversion rate, close rate, and customer value to see estimated leads, customers, revenue, ROI, and how many customers it takes to break even. Best for: deciding if SEO makes financial sense for your business.
What is the best order to use these tools?
1. Run the SEO Audit Grader
Run the SEO Audit Grader on your homepage and your most important service or category page. Fix anything marked "Fail" that you can handle in-house, such as missing titles or image alt text.
2. Run the AI Visibility Checker
Run the AI Visibility Checker on the same pages. If AI crawlers are blocked or your business schema is missing, that is often a quick fix with a big payoff.
3. Use the SEO ROI Calculator
Use the SEO ROI Calculator to see what more traffic is worth in revenue. Be conservative with your inputs.
4. Use the SEO Cost Calculator
Use the SEO Cost Calculator to see which plan fits your goals, then compare the cost to the revenue estimate from step 3.
What is the best order to use these tools?
Start with what is wrong, then decide what it is worth, then decide what to spend.
If the math works and the fixes are more than you want to handle yourself, that is when a free audit from us makes sense.
What can free SEO tools not tell you?
Free tools are good at spotting problems on a single page. They cannot see everything. They will not show you which keywords your competitors are winning, how strong your backlinks are compared to theirs, or which pages Google has quietly stopped showing. They also cannot tell you what to do first when you have 40 problems and limited time.
That is the part that takes experience. Our free SEO audit adds a human review by a senior strategist, a keyword rankings report, and a prioritized list of fixes.
Are these SEO tools really free?
Yes. All four tools are free to use, with no signup and no credit card. You can run them as many times as you like within fair-use limits. We built them so business owners can check the basics before spending money with anyone, including us.
Do I have to give you my email?
No. You see your full results on the page without entering an email. If you want a deeper review, you can request our free SEO audit separately, which does ask for your name, email, and website so we can send it to you.
How accurate are the results?
The checks use real data from your live page and from Google PageSpeed Insights, so they reflect what search engines and AI crawlers see at that moment. Calculators are only as accurate as the numbers you enter. Treat the scores as a guide to what to fix, not a promise of rankings.
Will a high score guarantee better rankings?
No. No tool, and no honest agency, can guarantee rankings. A high score means your page has fewer technical and on-page problems getting in the way. Rankings also depend on content quality, competition, links, and reputation, which a single-page check cannot measure.
What happens to the URLs I enter?
We use the URL to run the checks and show your results. The SEO Audit Grader sends the URL to Google PageSpeed Insights to get speed data. Like the rest of our site, the tool pages use or may use Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft Clarity, Google Ads conversion tracking and remarketing, the Meta (Facebook) Pixel, the LinkedIn Insight Tag, the Microsoft Advertising (UET) tag, and Wix's built-in analytics and chat. See our privacy policy for how to opt out, how long we keep tool data and how to ask us to delete it.
What should I do after I get my results?
Fix the items marked "Fail" first, starting with the ones that are easiest for you. Then re-run the tool to confirm the fix. If you are not sure how to fix something, or you want a full-site review, request a free SEO audit and a senior strategist will walk you through it.
Related services and resources
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See if AI tools can find and understand your site.
Find the SEO plan that fits your goals.
Free page-level SEO grade with clear fixes.
Get mentioned in ChatGPT, Gemini and AI answers.
Estimate what more organic traffic is worth.
A full-site review with a prioritized fix list.
FREE SEO AUDIT
Want a human to look at your results?
Tools spot problems. A senior strategist tells you which ones matter and what to do first. Get a free SEO audit and keyword rankings report from the team with 25 years of hands-on SEO experience. Prefer to talk? Call 919-230-0045.
25 years of SEO · 50,000+ first-page rankings · 5-star Google reviews