Free AI Visibility Checker: Can ChatGPT and Perplexity Find Your Business?

It runs seven checks on the page you enter and on your site's robots.txt file:

1. AI search crawler access. Whether your robots.txt lets in the bots that power AI search answers: OAI-SearchBot (ChatGPT search), ChatGPT-User (pages ChatGPT visits for a user), PerplexityBot, and Claude-SearchBot.
2. AI training crawler settings. Whether you allow or block GPTBot, ClaudeBot, and Google-Extended. These control whether your content can be used to train AI models. This is a business choice, so it is scored lightly.
3. Structured data. Which schema.org types we find on the page. Structured data is code that labels your content (business, product, FAQ, article) so machines do not have to guess.
4. Business identity schema. How complete your Organization or LocalBusiness markup is: name, website, logo, phone, address, social profiles, and more.
5. Answer-first content. Whether headings are phrased as questions or clear statements, and whether the text right under them answers directly. AI tools quote pages that answer cleanly.
6. Title, H1, and meta description. Whether the basics exist and describe the page clearly.
7. llms.txt and HTTPS. Whether you have an llms.txt file (a newer, optional Markdown file that summarizes your site for AI tools) and whether the site loads securely.

The most common reason is simple: the site blocks them without the owner knowing. Some security plugins, firewall settings, and copied robots.txt templates block AI bots by default. If OAI-SearchBot is blocked, OpenAI says your pages will not be shown in ChatGPT search answers.

The second most common reason is that the site never clearly says who the business is. A human can figure out from your photos and footer that you are a roofer in Raleigh. A machine does better with an Organization or LocalBusiness schema block that states it outright, plus consistent details across the web.

The third reason is content shape. AI assistants build answers from passages. A page with a heading like "How much does a roof replacement cost in Raleigh?" followed by a two-sentence direct answer is much easier to quote than a page that buries the answer in paragraph six.

One important note: blocking training bots is not the same as blocking search bots. You can tell GPTBot and Google-Extended "no" and still let OAI-SearchBot in. Google states that Google-Extended does not affect your inclusion in Google Search. That is why we score training settings lightly and simply explain your choice.

Start with the checks marked Fail that carry the most points. In most cases, that order is:

1. Unblock AI search crawlers. This is usually a five-minute edit to robots.txt, and nothing else helps until it is done.
2. Add or complete your Organization or LocalBusiness schema. On Wix, Shopify, and WordPress, this can often be done with built-in settings or a plugin. Fill in every field we list as missing.
3. Rewrite your top headings as questions. Pick the five questions customers ask most. Make each one an H2 and answer it in the first 40 to 60 words beneath it.
4. Fix your title, H1, and meta description so each one names what you do and, for local businesses, where.
5. Add an llms.txt file if you want to. It is low effort and low risk, but it is a proposal, not a standard, so do not expect it to change results on its own.

Then re-run the checker to confirm each fix.

Keep in mind what this tool cannot measure. It does not ask ChatGPT or Gemini what they actually say about you, and it cannot see your reviews, your mentions on other sites, or how well-known your brand is. Those off-site signals often decide who gets recommended. Our free audit covers them.