10 Must-Know SEO Optimizations for Wix Sites in 2025

Choosing the right platform for your SEO strategy is just the beginning. At MRB Marketing, we specialize in helping Wix website owners maximize their search visibility with tailored optimization strategies. In this guide, you’ll discover the 10 essential SEO steps for Wix sites in 2025, from audits and metadata to speed, schema, and local rankings.

1. Conduct a Thorough Wix SEO Audit

Before you make any changes, every Wix site in 2025 should start with a comprehensive audit. Tools like Wix SEO Wiz, Google Search Console, and our proprietary MRB audit framework help identify issues holding your site back.

Audit checklist highlights:

• Broken links and 404 pages

• Mobile usability and viewport issues

• Crawl errors, sitemap accuracy, and indexing gaps

• Confirm metadata is indexed properly

Then, map each finding to your SEO goals—whether it’s driving local traffic, improving brand trust, or ranking for services.

2. Optimize Your Metadata for Every Page

Wix metadata includes title tags, meta descriptions, and Open Graph settings. Properly written metadata helps search engines and users understand your content—so focus on intent-driven titles that reflect what users truly search for.

Use branded language consistently across metadata, and edit these easily in Wix’s page settings. Keep titles under ~60 characters and descriptions under 160, integrating your primary keyword naturally.

Highlighting local expertise? Businesses working with seo services in durham can use region-specific language in their metadata to stand out in local search.

3. Improve Wix Site Speed & Core Web Vitals

Site speed and Core Web Vitals are ranking factors in 2025—making performance optimization essential on Wix sites. Use Wix’s built-in WebP support and automatic image compression to reduce load times.

For scripts and media:

• Enable lazy loading

• Defer unused JavaScript

• Use optimized Wix templates designed for speed

Track progress using Lighthouse or GTmetrix monthly. Lower load times improve both SEO and user experience.

4. Implement Structured Data with Wix SEO Tools

Structured data unlocks eligibility for rich search results like product snippets, reviews, and local business info. Wix supports JSON‑LD markup insertion—you can add schema for products, services, local business, FAQs, and more.

After implementing, verify rich result eligibility using Google Search Console. Wix’s support simplifies the process, but in complex cases you can paste JSON-LD manually into the custom code section.

5. Customize and Use Blog Excerpts Strategically

Wix lets you display excerpts (summaries) of blog posts on category pages or homepages. Well-crafted excerpts can improve click-through rates (CTR). Keep them punchy, keyword-aligned, and reflective of user intent.

Place them at the top of post listings, not buried. Structured summaries that include target keywords increase snippet eligibility in search results—improving visibility.

6. Make Your Wix Site Mobile‑First

With Google’s mobile-first indexing, optimizing mobile usability is non-negotiable. Use the Wix Editor preview to assess mobile view. Fix scaling issues, ensure tappable navigation, and test load times on mobile devices.

Check Google Search Console’s Mobile Usability report for issues like viewport misconfiguration, button spacing, or text readability—and correct them in the Wix mobile editor.

7. Boost Local Visibility with Local Wix SEO

For local service providers, Wix integrates well with Google Business Profile, citation management, and embedded maps. Add your location, services, and business hours via Wix’s integrations.

Don’t forget geo-tagging your images and using location-based keywords (city, neighborhood, service + location) in page copy and metadata.

Here’s our MRB checklist for local service SEO: consistent NAP data, optimized business profile, geo-tagged assets, regional schema, and locally focused content. This is especially relevant if you’re using seo marketing raleigh strategies.

8. Strengthen Internal Linking & Site Structure

Internal linking improves crawlability and distributes authority across your site. Connect service pages, blog posts, and location-specific content with meaningful anchor text.

Use Wix menus, footer links, and inline CTAs to build structure. If you have multiple service pages, cluster them under related blog posts for deeper topical relevance—this supports SEO and keeps users engaged.

Breadcrumbs enhance user navigation and search engine context, and Wix supports adding breadcrumb trails via code or built-in navigation settings.

9. Use Optimized Alt Text & Image Naming Conventions

Good alt text not only aids accessibility—it’s an SEO opportunity. Rename image files before upload using descriptive, keyword-focused names (e.g., “durham-plumbing-service.jpg”).

In Wix’s image editor, add alt text that describes the image and includes your target keyword if relevant, but never overstuff. Clarity and accurate description matter most.

10. Monitor Results, Iterate Monthly

SEO isn’t something you do once. Set measurable KPIs: organic traffic, impressions, click‑through rate (CTR), and bounce rates. Track using Wix Analytics, Google Search Console, and MRB Marketing dashboards.

Review performance monthly and re-optimize content: update low-click posts, add internal links, refine metadata, compress large media. SEO is iterative—and ongoing tweaks lead to compounding improvement.

Frequently Asked Questions

1. How often should I run an SEO audit for my Wix site?

Ideally quarterly or after any major content change or site redesign, to catch issues early and align with evolving SEO trends.

2. Can I use schema markup on Wix without coding expertise?

Yes—Wix offers automated schema tools. For more control, you can add JSON‑LD manually in Wix’s custom code section.

3. Is Wix reputation a problem for SEO in 2025?

No—Wix has dramatically improved technical performance and SEO capabilities. With the right optimizations, Wix sites can rank powerfully.

4. How many internal links per page should I include?

Aim for 3–5 contextually relevant links per page, including CTAs. On content hubs, link service pages to blog posts and vice versa to reinforce topical clusters.

5. How long until I see SEO results after optimization?

Expect measurable gains in 2–4 months, especially for local targeting and metadata tweaks. Larger content or structural updates may take 4–6 months for full impact.

Conclusion

In 2025, SEO on Wix sites requires more than just ticking off a checklist—you need strategic, ongoing optimization tailored to modern ranking factors. From conducting thorough audits and perfecting metadata to improving speed, implementing schema, and strengthening internal linking—each step builds toward long-term visibility and performance.

By focusing on local optimization for searchers in your target area, using clear, branded metadata, and iterating based on performance data, you’ll build a Wix site that not only looks great but ranks well.

At MRB Marketing, we partner with business owners to execute these strategies thoughtfully and effectively. Ready to elevate your Wix site’s presence? Schedule a free Wix SEO audit with our team today by visiting our contact page. We’d love to help you drive more traffic, leads, and growth.