PPC vs. SEO... Look at the example ABOVE

The companies in the Green are in the Paid Results and are paying up to 161.45 per click. That means that 100 clicks could cost them up to $16145.00 for Basically 100 Leads...thats crazy!  The Companies in  Red do not pay per click their SEO gets them hundreds of leads a month just for being in the top results of the search engines at a small fraction of the cost. 

Isn’t basic information found on my website enough?

If you’ve posted products and created marketing content for your website, you may think you’re done at this point. However, creating marketing that is optimized for search engines is more important than just filling space. Your pages may create duplicate pages due to utilizing a Content Management System (CMS) or have poor link structures which can create issues when crawled by search engines.

What sorts of things are important for SEO?

From H1 tags to permalinks, the list of what is important for SEO may sound like a foreign language. That’s because it really is! Your SEO will want to include these six things:

• H1 Tags

• Keyword Density

• Meta Information

• Title Tags

• Backlinks

• Formatting

Is there such a thing as Bad SEO?

Some people have tried to work around good search engine optimization to include their website higher in the search engine ranks. Search engines like Google have cracked down on the practices I’ve listed below. If you are using these to try to boost your search engine ranking, it may actually be harming you.
 

• Duplicate Content (aka copy and paste) - Creating unique content is very important. Search engines will not index pages with similar content as it has nothing new to offer. Creating pages with similar information may be necessary, but you will need to make sure you select those pages to not be followed or indexed. Otherwise, they will be detrimental to your ranking.

• Giving Guest Posts - Once a common practice, guest posts provided a way to offer businesses exposure. If it is not carried out properly, it can pose a problem to your businesses web rankings.

• Receiving Guest Posts - To create unique content, often \websites will allow guests to post. Be sure to use guest posts that are relevant and unique to your service or brand.

• An abundance of Outgoing Links - While outside links are important, creating too many will flag your site as a paid directory or link farm.

• Ads Above the Fold - Google recently configured their algorithm to include pages that had too many ads above the fold.

These are just some of the common SEO practices that at one time gained traffic but now can hurt you, your website traffic, and ultimately, your business. Since search engines are always evolving, it’s important that you understand what is necessary for SEO. 

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